CP Company x Asics

This stills campaign from Blackwall for the C.P. Company and ASICS SportStyle first ever collaboration incorporates a narrative featuring two characters exploring an endless metropolis. The images storytelling approach aims to emphasize the lifestyle aspect of the GEL-QUANTUM 360 VIII sneakers, showcasing how they seamlessly exist in an urban environment. The use of an endless city setting symbolises innovation, exploration, and the dynamic nature of urban living, aligning with both brands' philosophies. The collaboration's design and aesthetic reflects these themes, highlighting comfort and style that cater to the modern urban dweller.