Thrown Around - James Blake

In this UKMVA 2024 Shortlisted & Vimeo Staff Pick Video directed by The Reids James Blake has a Hellish day trying to make content for a jaded social media audience in the mesmerising promo for Thrown Around, directed by The Reids. Opening with a snappy conversation with a social media guru, who tells the artist he needs to up his content game to stay relevant, we see Blake venture out onto the street to record a half-hearted TikTok video - until his phone gets nicked by a bike-riding assailant. From there, things go from bad to worse, and we get to experience this from a hypnotic Snorricam-style rig. Elevated by trippy effects and a heavy dose of surrealism, it's a standout visual that also showcases Blake's acting chops, and facility for comedy.